Last updated: November 10, 2026
At Ruta Beauty, your privacy is important to us. This Privacy Policy explains the types of personal information we collect, how we use it, and the steps we take to protect it. This policy applies to backup.rutabeauty.com and our related services.
1. Information We Collect
We may collect information that you provide when you contact us, submit a form, or arrange a service. This may include your name, email address, phone number, appointment details, service preferences, and other information you choose to share.
Payments and online appointments are processed through third-party services such as Square. Ruta Beauty does not store your complete payment card details on this website.
Our hosting and security systems may record an IP address, browser type, device type, requested page, and date and time in standard server logs.
2. How We Use Your Information
- To answer questions and communicate about appointments.
- To schedule, manage, and provide requested services.
- To process payments through the selected payment provider.
- To operate, protect, and troubleshoot our website and services.
- To comply with legal obligations and resolve disputes.
3. Sharing Your Information
We do not sell or rent your personal information. We may share information with service providers that help us operate the business, when required by law, or as part of a business transfer. Each provider receives only the information reasonably needed for its role.
SMS and Mobile Information
Ruta Beauty (RUTA BEAUTY LLC) uses the mobile number you provide and your written opt-in to send occasional automated texts inviting you to book another manicure or pedicure after a visit. We keep a record of your signed consent and any opt-out so we can honor your choices.
We do not sell or share mobile phone numbers with third parties or affiliates for marketing or promotional purposes. The information-sharing categories above exclude SMS opt-in data and consent. We do not share SMS opt-in data or consent with third parties except as required by law. Messaging providers process mobile numbers and messages only to deliver and support our SMS program.
Reply STOP to opt out or HELP for help. See our SMS Program Terms or email mail@backup.rutabeauty.com.
Google Ads appointment measurement
When our appointment measurement integration is enabled, we use Google Ads to measure which ads lead to appointments. Through Zapier, this integration shares the email address provided to Square, the time a booking was created, and a booking identifier with Google for ad measurement and matching with eligible Google interactions. The appointment import is currently not enabled. We do not send names, phone numbers, nail-service details, or payment information through this integration. We do not use these uploads to create personalized advertising audiences. You can contact mail@backup.rutabeauty.com about this processing.
4. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No internet transmission or storage system can be guaranteed to be completely secure.
5. Your Choices
You may contact us to request access to, correction of, or deletion of personal information we maintain about you, subject to legal and legitimate business retention requirements. You may also opt out of marketing messages at any time.
6. Cookies and Similar Technologies
We use Google Analytics and Microsoft Clarity to understand how visitors use our website. These tools may process browser and device information, IP-derived information, page URLs, cookie or other pseudonymous identifiers, page views, clicks, scrolling, and engagement time. Microsoft Clarity provides heatmaps and session recordings with sensitive input content masked. We also use website interaction data to organize visitor audiences for analysis and, where enabled and permitted, Google Ads remarketing. These additional interaction events do not include form field contents, customer contact details, booking details, or payment information. Global Privacy Control and Do Not Track stop these additional interaction events. A click that opens Square is not confirmation of an appointment. Contact mail@backup.rutabeauty.com about our data practices.
Our pages may display Instagram content and link to third-party services such as Instagram, Google Maps, and Square booking. Those services have their own privacy and cookie practices when you interact with them or visit their websites. You can also control or delete cookies through your browser settings.
7. Third-Party Services
Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review the privacy policy of each service you choose to use.
Google reviews
Ruta Beauty uses the Google Business Profile API to update the review cards for its own location. The cards can show the public reviewer name, profile photo, star rating, and a review excerpt, with attribution and a link to Google Maps. Reviewers can manage the original review on Google Maps or contact Ruta Beauty about how it is shown on this website.
Authorized Ruta Beauty administrators connect the business profile through Google OAuth. The site uses that connection to read the profile and its reviews. The server encrypts the connection credentials and keeps a temporary review feed that expires after 48 hours. An administrator can disconnect the integration in WordPress or revoke it in their Google Account.
8. Policy Changes
We may update this Privacy Policy when our services or practices change. The updated effective date will appear at the top of this page.
9. Contact Us
Ruta Beauty
Email: mail@backup.rutabeauty.com